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The Best of No B.S.
by Dan S. Kennedy
The Importance of Creating Your Unique Selling Proposition
Did you know that out of 22 of the biggest US advertisers, only six have slogans recognized by more than 10% of consumers? That means that most advertisers are quickly forgotten.
Don’t let that be you. Our new book, The Best of No B.S., will teach you how to create branding that won’t be forgotten. To help you get started, we’re offering you a free preview.
In this preview, you’ll learn:
- • The true definition of a unique selling proposition
- • Key principles of brand identity and how to develop a deeper understanding of your own
- • How the right branding will set you apart from competition
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