Subscriber-Only Event Details
Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers
Tuesday, November 14th at 2 PM ET
Just a few short years ago, the soda industry seemed untouchable to startups. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with Coke and Pepsi.
Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.
- The importance of an authentic team that genuinely cares about the brand's mission and how to reflect that in your business' marketing
- How you can build an effective branding that appeals to Gen-Z
- Tips to use social media for brand building rather than direct selling
- How influencer partnerships can help your business explode by boosting brand visibility and engagement
About the Speaker:
Ben Goodwin co-founded OLIPOP in 2018, alongside business partner David Lester. Ben, who forwent an environmental science degree in favor of his entrepreneurial spirit, has a passion for health and wellness that stems from personal experience.
Ben has now been an entrepreneur and product developer in the digestive beverage field for more than a decade, striving to create drinks that optimize for both taste and digestive health benefits. OLIPOP is in over 21,000 retail doors and surpassing $200M in revenue annually.
About the Speakers:
Lauryn Evarts Bosstick is a multi-hyphenate entrepreneur, podcaster, investor, best-selling author, and creator behind lifestyle brand The Skinny Confidential. In 2011, Bosstick launched her brand with a blog that features uncensored advice spanning everything from entrepreneurship, skincare, relationships, wellness and more.
Under The Skinny Confidential umbrella, Bosstick also hosts top-rated podcast, “The “Skinny Confidential Him & Her” with her husband Michael, which boasts over 200M downloads and dives deep into the mindset of constantly leveling up. Guests include Ellie Goulding, Barbara Corcoran, Dr. Andrew Huberman and Scarlett Johansson. In 2021, Bosstick released her first products, The Hot Mess Ice Roller and Ice Queen Face Oil, and has continued to disrupt the preventative beauty industry with a line of on-the-pulse tools driven by her community that have repeatedly sold out.
Bosstick is also the author of two books, The Skinny Confidential: A Babe’s Sexy, Sassy Fitness and Lifestyle Guide, and national best-seller, Get The Fuck Out of The Sun, an in-your-face preventative skincare bible with routines, products, tips and insider secrets from 100+ of the world’s best skincare gurus.
She currently resides in Austin, TX with her husband and business partner, Michael Bosstick, their daughter Zaza, son Townes and two pups.
Michael Bosstick is the CEO and Co-Founder of the Dear Media podcast network. Previously, Michael built digital brands and direct to consumer businesses. In 2016, Michael and his wife launched The Skinny Confidential Him & Her podcast which has become one of the top podcasts in the world, hitting over 150 million downloads. Dear Media came after Michael and Lauryn bootstrapped, self produced, hosted & monetized their popular podcast. This led Michael to believe in the future of podcasts as a platform to launch brands and media properties. After joining a prominent network, it became clear there was a gap in marrying audio to digital channels while capturing new revenue and growth opportunities. The couple went back to self producing and paved the way for Dear Media’s business model. After analyzing the space, they realized there was little female representation in podcasting. Aiming to change this, Michael partnered with Raina Penchansky and created Dear Media.
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